From the pioneering days of Hokkaido, Sapporo has been the frontier of academia, with a long history and wealth of knowledge fueling innovation and breakthrough research. Diverse natural surroundings and unforgettable outdoor adventures in both green and white seasons is another specialty that puts Sapporo on the map as a premier destination in Japan and Asia Pacific. From association conferences to incentive groups, Sapporo Convention Bureau, together with our partners, is here to assist you in a number of different ways, to help you get a head start with your next event.



What's On


  • COVID-19 > Latest Information & Resources


    COVID-19 > Latest Information & Resources

    As Japan moves through the restriction stages set to manage the impact of the Coronavirus (Covid-19), Sapporo Convention Bureau is tailoring its support services to provide as much information, advice and assistance to our clients and stakeholders. We are closely monitoring the situation here in Sapporo and around the country, and are regularly in contact with our government, so that appropriate support programs can be developed.Restrictions on TravelPhased Measures for Resuming Cross-Border TravelBorder Enforcement MeasuresTravel Advisory InformationRestrictions on Meetings & EventsCurrent capacity cap imposed on meetings and events: 5,000 people or 50% of the venue capacityGuidelinesJapan Convention Management AssociationGuidelines on Hosting MICE Events in the COVID-19 PandemicJapan Exhibition AssociationExhibition Industry Guidelines for Preventing the Spread of COVID-19 InfectionJapan National Tourism OrganizationTips & Information for International ConferencesPublic Health Information & Safety TipsJapan Visitor HotlineMultilingual Medical Institutions & SupportHokkaido COVID-19 Information SiteHokkaido Foreign Residents Support CenterSapporo Help Desk for Foreign Residents

  • Hokkaido to host Adventure Travel World Summit 2021


    Hokkaido to host Adventure Travel World Summit 2021

    We are thrilled to announce that the Adventure Travel World Summit 2021 will be held in Hokkaido!The first-ever Adventure Travel Trade Association annual summit to be held in Asia Pacific will take place September 20-23, drawing hundreds of industry professionals from around the world for several days of education, business exchange, networking, and tons of pre and post event adventures around Hokkaido.Over the past few years, Hokkaido has diligently worked on developing its adventure travel products to ready for the international market, and we are especially excited to be able to welcome the ATTA community, as we rethink, redesign, and rebuild a more resilient, sustainable, inclusive, and socially impactful industry coming out of this pandemic.#PoweredByAdventure

  • Hokkaido MICE Online Business Meeting Fair


    Hokkaido MICE Online Business Meeting Fair

    To propose Hokkaido as a destination of choice for MICE (Meeting, Incentive, Convention, Exhibition) events in the post-COVID era, the Hokkaido MICE Promotion Committee will hold an online business meeting fair early in the coming 2021.On Day 1 of the fair, an opening event will be livestreamed from Sapporo, and representatives of 8 cities and the Hokkaido Tourism Organization will present their recent programs and initiatives as we move forward post-pandemic. On Day 2 and onward, 8 business exchange sessions a day will be held between each city and the registered buyers until February 2.! Dates / PeriodJanuary 20 – February 2, 2021 (excluding weekends)To register, please follow the link below.